What is Chaap

• Chaap is an extremely tasty vegetarian snack baked in a charcoal tandoor after marinating in rich spices, cream and yogurt – essentially a vegetarian take on Tandoori chicken tikka
• This snack is a whole cuisine in itself, enjoyed in the form of kebabs, rolls, burgers, sandwiches, momos or gravies
• Extremely successful and popular cuisine in North India and now, getting popular the world over.

About Gabru Di Chaap

• Gabru Di Chaap is a Hyderabad based QSR that specializes in an entirely exclusive Chaap cuisine
• With its rapid expansion in Hyderabad, Gabru plans to expand to major parts of India, including cities like Ahmedabad, Lucknow, Bangalore, etc
• Gabru aims to be the first premium chaap brand of India and take this extraordinary cuisine to all corners of the country

Brand Vibe

We are Punjabis

We love fun. In fact, we’re fun-loving lovers of fun. And yet, we couldn’t be more serious about our food

Therefore, in true Punjabi style, we want to bring together the taste of an authentic Punjabi cuisine with all the fun, exuberance and zest of Punjabis to all those who appreciate go

Brand Outlet

• Apr 2019 – 4th floor, Sarath City Mall (COCO)
• Jun 2019 – Terminal Drive In, Sindhi Colony (FOFO)
• Mar 2020 – HimayatNagar (FOFO)
• Feb 2021 – Inorbit Mall (COCO)
• Mar 2021 – Financial District (COCO)
• Sep 2021 – Nallagandla (FOFO)
• Nov 2021 – Manikonda (FOFO)
• Nov 2021 – L&T Next Galleria Mall (FOFO)
• Apr 2022 – Bonfire Drive In, Madhapur (FOFO)
• Dec 2022 – Sainikpuri (FOFO)
• Dec 2022 – Attapur (COCO)
• Bangalore
  • Mar 2023 – Phoenix Marketcity Mall (FOFO)

  Lucknow

  • Coming Soon – Phoenix Palassio Mall (FOFO)

  Vijayawada

  • Coming Soon – Gurunanak Colony (FOFO)

Franchise Details

• Area : 150-300 sq ft
• Preferred Sites : Malls, Food-courts, High streets, Drive-ins
• Must require: Smoke exhaust for charcoal tandoor
• Investment : 13 – 17 Lakhs
• Payback period on project cost : 18 – 30 months
• Area : 150 – 300 sq ft
• Preferred State : Malls, Food-courts, High streets, Drive-ins
• Must Require : Smoke exhaust for charcoal tandoor

Brand are  looking for the following traits in our franchisee partners

• Passionate, committed and enthusiastic entrepreneurs
• Sufficient capitalization and financial ability to develop a network of multiple stores over a period of time
• A long-term, strategic vision for developing the ‘Gabru Di Chaap’ brand
• Financial Credibility
• Experience in food industry although preferred, is not necessary

     Franchise Model

• Gabru di chaap operates on a FOFO franchise model
• All of our products are prepared at our Central Kitchen and delivered fresh to the franchise outlets everyday for last minute preparation and serving to the customers
• We charge only 8% Royalty on sales
• The project cost is 13.5 lacs* and ROI is more than 70%**, meaning you breakeven in less than 18 months.
• Breakup given in Investment breakup slide
• ROI calculation given in the Profit and loss and ROI slide

Brand Support

Store Set Up

• Site selection, store set up and design, store branding, equipment purchase, etc

Back-end Kitchen Support

• Store receives semi finished raw material on daily basis from the Central Kitchen based on daily requirement

Marketing Support

• Promotions, new product launches, advertisements, new city/store launch campaign and local city/store marketing, brand standards and packaging

Operational Support

• Training to guide franchisees in their business operations, troubleshooting for rapid growth of franchisee’s business, staffing support, training programmes for staff, etc

IT Support

• Hardware and Software support, software operations training, sales analysis, promotional analysis

About Owner

Tarunpreet Singh

Post Graduate from XLRI and 15+ years of experience with multinationals like Deloitte and IBM. Marketing gigs with Coca-Cola and Ford Motors in earlier life. Believer in good food and great relationships, he’s deeply committed to building ‘Gabru di chaap’ as the premier national brand for chaap cuisine. Envisions Gabru as a brand that symbolizes the spirit of Punjab – hearty, sincere and exuberant !!

Randhir Raj Singh

An IITian from Roorkee and an MBA from ISB, with a natural bent towards marketing. Picking up the ropes from his family food business, he wants to create a global brand of his own. Dedicated to bringing the best of chaap to the rest of India, he has been deeply researching the most powerful taste of chaap across Punjab. After numerous iterations and rigorous process modifications, he is thrilled to spearhead the chaap phenomenon.